Northern Virginia Ophthalmology Associates
LOCATIONS

FALLS CHURCH 6231 Leesburg Pike, #608
Falls Church, VA 22044
Phone: 703.534.3900
Fax: 703.536.3729
Map & Directions

FAIRFAX Fifty West Corporate Center
3975 Fair Ridge Drive
Suite 100 S (South Lobby)
Fairfax, VA 22033
Phone: 703.620.2701
Fax: 703.620.5907
Note: Parking garage is behind building. For easiest access park on upper level and follow signs for South Lobby.
Map & Directions

ALEXANDRIA Metro Park V
6363 Walker Lane, Suite 150
Alexandria, VA 22310
Phone: 703.922.0906
Fax: 703.347.6369
Map & Directions

BILLING OFFICE Phone: 703.534.3137
Fax: 703.237.8923

OUR DOCTORS

William L. Rich III, M.D.
Ophthalmology

David J. Seidman, M.D.
Pediatric Ophthalmology
& Strabismus

Mary Beth McAteer, M.D.
Ophthalmology

David J. Forster, M.D.
Ophthalmology
Uveitis

John P. Martin, M.D.
Ophthalmology

Jessica E. Oliver, M.D., M.P.H.
Ophthalmology
Glaucoma

Christina Bruno, M.D.
Ophthalmology
Glaucoma

Forrest J. Ellis, M.D.
Pediatric Ophthalmology
& Adult Strabismus
Oculoplastic Surgery

Amy Jeffery, M.D.
Pediatric Ophthalmology
& Adult Strabismus

Cathy Vu-Gia, O.D.
Contact Lenses

Ha-Phuong Tran, O.D.
Contact Lenses

William L. Rich III, M.D.

bio photoWilliam Rich is currently the Medical Director of Health Policy for the American Academy of Ophthalmology (AAO), the oldest American medical specialty society. Prior to this Dr. Rich served as the Secretary for Federal Affairs for the Academy. He has had a twenty-five year involvement in health policy, managed care and practice management in addition to consulting with the Robert Wood Johnson Foundation, the National Health Policy Forum, the National Institute of Health Care Management and the Institute of Medicine. He has served on RWJ panels dealing with the Future Of Fee For Service Medicare, Economic Incentives For Promoting Quality, and Health Outcomes Measures As A Determinant Of Patient Choice. He has served as a founder and executive committeeman for a local IPA and the nation’s largest national subspecialty PPO.

In April of 2009 Dr. Rich completed a six-year term as Chair of the AMA RBRVS (RUC) Committee responsible for developing the work values and practice expense inputs for all physician services in the Medicare Fee Schedule. Previously he chaired the Resource Subcommittee that investigated new ethnographic and quantitative approaches to physician work and served ten years as the representative of the AAO.

Currently Dr. Rich serves as Chair of the Health Professional Council of the National Quality Forum and represents at the Academy at the Ambulatory Quality Alliance and Surgical Quality Alliance. He served a six year term as a member of the American College of Surgeons Healthy Policy Committee.

Past civic responsibilities include Chairman of the United Way, the Board of Governors of Georgetown University, President of the Hoya Hoop Club, past president of the Fairfax County Medical Society and past Executive Committeeman of the Northern Virginia Health Systems Agency. American Academy of Ophthalmology activities include manpower studies in the 1970s, the initial founding chair of the Practice Management Division, lecturer in health policy, practice management and reimbursement at the annual meeting, and currently a member of the Committee of Secretaries. Dr. Rich has delivered numerous named lectureships dealing with health policy and continues to lecture on a regular basis at national and regional meetings. He has received the Honor and Senior Honor award from the AAO, the Presidents Award from the American Glaucoma Society, the Special Recognition Award from the American Society of Retinal Specialists, Annual Honored Lecture Award from Women in Ophthalmology and the Founders Award from Georgetown University School of Medicine.

Dr. Rich is a Phi Beta Kappa graduate of Georgetown University College of Arts and Sciences and its medical school. He then served a rotating internship at San Francisco General Hospital and completed a residency in ophthalmology at Georgetown where he is on the clinical faculty. Currently practicing general ophthalmology as the senior partner in Northern Virginia Ophthalmology Associates, he resides in Solomons Island, Maryland. His interests include bicycling, sailing, hiking, and literature. A daughter, Meghan, works in San Francisco as a business consultant